SEO tools

How to do keyword research

How to do keyword research
by Nat Miletic | December 09, 2021

In order to get the most out of your SEO efforts, focusing on keyword research is critical. In this article, we provide some tips on how to do keyword research and suggest some free tools to make the job easier. 

The focus of this post will be on keywords and how to do keyword research to get the maximum value and results when promoting your business. 

Keyword Research Background

Keywords are words or specific phrases people type into search engines in order to find the info that meets their needs. 

Good keyword selection, intertwined into the website’s written content increases the chances of becoming one of Google’s favorites and placing your website on the first page. The top three search results attract 75% of clicks. Additionally, according to studies, only 25% of people scroll to the second Google page so doing proper keyword research is one of the most important aspects of SEO. Experts suggest that the best keywords are the so-called high-volume, long-tail keywords

Keyword Research Examples

For example, if you are offering consulting services in Toronto, your goal should be to place your site on the first page of Google thanks to a keyword choice and a well-executed SEO strategy supporting the keyword selection. A good example of a high-volume long-tail keyword (that could help you rank better on search engines) would be – small business marketing consultant Toronto, instead of Toronto consultant. 

You must be wondering – how do I find these opportunities? This is where keyword research tools can help. Using keyword research tools identifies keywords that have a high search volume but are not overly competitive (which is exactly what you want). 

Best SEO tools for keyword research

The best SEO tools include a mix of paid & free tools. All of them provide great results and you can even mix 2-3 different tools to find opportunities that will work for your business. The paid SEO tools offer more features but when you are starting out, using free keyword tools is a great way to learn.

These free tools provide amazing results and we will dig into a bit more detail about them:

  1. 1. Ubersuggest
  2. 2. Google keyword planner


Ubersuggest was built by Alessandro Martin. In 2017, Neil Patel, one of the most famous and authoritative SEO and digital marketing experts bought this tool.  

Basically, it’s a keyword suggestion tool. You can use it for free, with limited access to features and a limited number of search results. Its interface is intuitive and simple, so the users don’t even need to consult tutorials to be able to use it. This handy tool outputs real and well-built keywords people are searching for on search engines. 

The extensive results include suggestions from Google Suggest and Google Keyword Planner. 

How does Ubersuggest work? 

Ubersuggest is one of the most user-friendly tools. All you need to do is 

  • * Type in the desired keyword, 
  • * Select the language, 
  • * Type in the place you want to acquire the suggestions from (YouTube, Web, News, etc.)
  • * Click on ‘look up’


Once you get search results, you will get info on keyword volume, difficulty, and other crucial and useful info. It also provides a cool option to choose the range for keyword volume and difficulty, as well as for other chosen parameters.

Google Keyword Planner

Another free and convenient keyword search tool is Google’s Keyword Planner. If your aim is to rank your website higher by researching keywords for the purpose of promoting your business and creating campaigns, this tool is an excellent choice. You can explore and discover the best keywords that will bring the most benefit to your business. In order to use this tool, you will need to sign up for a free Google Ads account.

How can this tool help you out? 

  1. You can discover new keywords and create new campaigns.
  2. Organize the keywords you pick in categories.
  3. Gain insight into the number of searches of your keywords, on a monthly basis.
  4. Define the cost of the ads based on keywords performance (if you decide to go the paid route).


We hope that this article taught you some cool keyword research tips and provided you with some free tool suggestions. There is a wide range of tools with similar features, so be creative, try out and play with more tools until you find the one you feel comfortable working with. 

If you want to learn more about SEO and marketing, visit the Clio Website Blog, or follow Nat on Twitter.

You can learn more about SEO in this article.

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